Monthly Archives: May 2007

Stupid PR tricks, volume 5W.

This must be your lucky day, readers o’ Dave.
According to a press release that I just received two of:

[…]A few steps across the 45th Street plaza is ___________, home of the most authentic Neapolitan pizza in New York (as certified by the Association della Vera Pizza Napoletana, the Italian organization that verifies that pizza is made according to the centuries-old traditions of “la vera pizza napoletana.”) Try the Prosciutto Pizza with a glass of cold prosecco – a night in the city doesn’t get much better.[…]

This brings to mind a series of questions:

1. White, bubbly wine with ham pizza?

2. Alliteration: the new pink?

3. What would Mario Batali do?


Filed under NYC